The U.K. government has replaced its “stay at home” coronavirus slogan with a new “stay alert” message, raising concerns about the potential danger of mixed messaging ahead of a speech Sunday in which Prime Minister Boris Johnson will lay out the stages for lifting the country’s lockdown.
The government-ordered lockdown, which began March 23, has reduced the transmission of the virus, but the daily death toll remains uncomfortably high. The U.K. recorded nearly 32,000 deaths as of Sunday, the most in Europe and the second-highest pandemic toll worldwide.
Johnson, who returned to work only two weeks ago following his hospitalization for COVID-19, is expected to announce in a prerecorded televised address only modest changes to the lockdown terms in England The devolved governments in Scotland, Wales and Northern Ireland have already extended the lockdown for another three weeks.
Ahead of his speech, Johnson sought to flesh out the meaning of the new “stay alert” slogan as telling the public to “stay at home as much as possible,” to keep two metres apart “where possible” when going out and to limit contacts with other people.
Risk ‘risky behaviour’
The leaders of Scotland, Wales and Northern Ireland said they would retain the “stay at home” message. Up until now, the four areas of the U.K. have moved in lockstep on virus regulations.
Scottish First Minister Nicola Sturgeon said she didn’t know what the new advice meant and that she has asked the U.K. government not to promote what she considers to be a “vague and imprecise” message in Scotland.
“There is always a risk of mixed messaging,” the first minister said during a press briefing. “The default stay at home message remains.”
Health experts also expressed concern that the new slogan lacks clarity and may lead to an increase in “risky behaviour” by the public that could cause infections to accelerate again and produce a second peak in coronavirus-related deaths.
Prof. Til Wykes of the Institute of Psychiatry, Psychology and Neuroscience at King’s College London said people need “clear, concise and accurate” messages on what to do during the pandemic.
“This one is concise only,” she said. “It will just be confusing, be open to misinterpretation and likely to increase risky behaviour.”
Communities Secretary Robert Jenrick said the prime minister will also detail a new virus alert system that uses a five-level scale and on which the U.K. currently stands at four.
“Our aspiration is to bring that down as swiftly as we can to three,” he said. “And at each stage, at each of those milestones, we will be in a position to open up and restart more aspects of the economy and of our lives.”
Exercise, gardening on the horizon
Other modest changes to the lockdown are expected, including allowing people to exercise more than once a day and garden centres to reopen. New advice on face coverings and increased fines for those breaching lockdown rules are also anticipated.
The worry is that a more dramatic easing of the lockdown will lead to a second spike in infections and deaths — something that health experts predict will occur as nations ease lockdowns.
Johnson’s Conservative government has also faced criticism for being too slow to react to the pandemic and for not supplying medical workers with enough protective gear.
Johnson is also expected to announce that everyone flying into the U.K. will have to quarantine for 14 days unless they are coming from Ireland. The U.K. government has authority on border issues over the devolved administrations.
Karen Dee, the chief executive of the Airport Operators Association, said she has not received any details about any proposed quarantine plan but warned that it would have a “devastating impact” on the U.K.’s aviation industry as well as the wider economy.